Marketing and International Management

The structure of the programme promotes the acquisition of post-graduate level knowledge in the field of economic analysis related to marketing and international markets. In particular, students will develop the ability to interpret the competitive strategies that companies implement in different international markets, to effectively manage marketing levers, and to interpret and address cultural and procedural differences that facilitate the internationalisation processes of companies.

This knowledge is developed through theoretical lectures aimed at transferring the basic concepts and essential elements of the various topics covered in the training programme. These lectures are systematically supplemented with case studies and testimonials from professionals and experts in the various subjects in order to add knowledge gained from the practical application of theoretical models.

The level of understanding achieved is then assessed through self-assessment tests administered to students periodically and at the end of single-topic modules of individual courses, in addition to intermediate assessment tests by the teacher.

Individual study is also an indispensable tool, complementary to classroom lessons, through which students strengthen the knowledge acquired. The final exams, both oral and written, at the end of each course are also an important opportunity for comparison, discussion and review of what has been learned. The final thesis, which completes the training programme, is a further opportunity to develop knowledge and understanding of a specific topic, leading the graduate towards a path of independent learning under the supervision of a supervisor.

The ability to apply the knowledge gained and interpret management and marketing dynamics is achieved through a teaching approach that includes classroom lessons accompanied by examples, exercises, case studies, company testimonials and group work on specific projects. Through these, students will be able to think critically, find appropriate solutions to problems in different contexts and develop problem-solving skills. Students are also supported in their learning by the opportunity to use the e-learning platform to interact with instructors and to obtain materials and participate in discussions even if they are unable to attend courses. The application of  theoretical understanding  is also stimulated by the use of tools and applications for electronic data processing in the various courses. Students are also encouraged to apply  what they have learnt through internships or other compulsory supplementary activities. Final assessments will verify the achievement of the objective and the non-notional nature of the teaching, ensuring that students are trained in  practical applications and in the critical review of models and methodologies. This ability, linked to communication and independent judgement, is also cultivated during the internship, study and thesis writing.

Further information

All information on the course, from admission to the final exam, for all students interested in enrolling in the Master’s Degree Course in International Marketing and Management.

Admission requirements

In order to successfully attend the degree course in International Marketing and Management, students must have adequate basic preparation. Graduates of class L-18 Economics and Business Management or other classes may be admitted to the course provided they have obtained at least:

• 33 ECTS credits in business
• (combined fields SECS-P/07 to SECS-P/11 and SECS-P/13);
• 15 ECTS credits in economics
• (combined fields SECS-P/01 to SECS-P/06 and SECS-P/12);
• 18 ECTS credits in law
• (all subjects from IUS-01 to IUS-21);
• 12 ECTS credits in statistics and mathematics
• (all subjects from SECS-S/01 to SECS-S/06 and from MAT/01 to MAT/09).
• Level B1 English

Admission to the MeMI degree programme also requires an individual assessment of the knowledge required for entry. A committee, appointed by the Head of Department on the recommendation of the Programme Board, will periodically examine the candidates’ CVs to assess their individual knowledge requirements for admission. Bachelor’s degree graduates who meet the curriculum requirements and have a degree mark higher than 94 may proceed with enrolment. For Bachelor’s degree graduates who meet the curriculum requirements but have a degree mark lower than or equal to 94, the Committee will assess the adequacy of their preparation through an interview. If deemed necessary, the Commission may assign the student a tutor to guide them during the first year of the course with individual actions aimed at their successful integration into the Master’s Degree programme. The application and assessment procedures are explained in the call for applications and published on the website of the School of Economics and Law (SIEGi).

Admission procedures

According to Ministerial Decree 270/04, there are two types of requirements for admission to Master’s degree programmes:

• curricular requirements;
• adequacy of educational background.

In order to enrol in Master’s Degree programmes at the Department of Business and Quantitative Studies, applicants must hold a three-year degree, a university diploma or other qualification obtained abroad and recognised as equivalent. Regardless of the location and class of origin, prospective students must have the basic preparation required by the course’s Teaching Regulations.

The adequacy of the applicant’s educational background will be verified by a special committee through analysis of the student’s previous university career documentation.

Where necessary, the committee may invite the student to an interview, to be held after the enrolment deadline, with a view to implementing a specific tutoring programme to guide the student during the first year of the course, so that they can successfully integrate into the Master’s degree programme.

Students from this or other universities must submit their application for assessment using only the online procedure available on the website https://uniparthenope.esse3.cineca.it . The authorisation to enrol will be issued monthly through the publication of three lists on the website:

• those admitted who meet both requirements (curricular and personal preparation),
• those admitted who meet only the curricular requirements and who, after enrolment, will be contacted to attend an interview to assess the adequacy of their personal preparation,
• those not admitted due to lack of curricular requirements.

Internships and placements

The Department of Business and Quantitative Studies has entered into an agreement with CONSEL – Consorzio ELIS per la formazione professionale superiore Società Consortile a r.l. (ELIS Consortium for Higher Professional Education), under which students enrolled in the Master’s Degree programme in International Marketing and Management can apply to participate in CONSEL’s “Junior Consulting” training project, which consists of an initial training phase (50 hours of training on topics such as Organisational Behaviour, Teamwork, Communication, Personal Leadership, Problem Solving and the discussion of Live Cases with CEOs of ELIS Consortium partner companies) and a second phase of Project Work (4 months of work on a project commissioned by one of the ELIS Consortium partner companies on topics of Technological and Business Innovation with the possibility of simultaneously completing the Degree Thesis).

Students can also participate in the activities of Knowtrack (an accelerator developed by the Department as part of the Department of Excellence Project, funded by MIUR) for the development of entrepreneurship and start-ups.

Final exam

The final exam, which involves the acquisition of 15 credits and is taken in a public session with an interdisciplinary committee of lecturers, consists of the presentation and discussion of a thesis written by the student under the supervision of a supervisor. The exam is designed to assess the student’s ability to process and communicate information.

Specifically, the written thesis, which must be theoretical and experimental in content, must be original and may consist of:

• an in-depth study of one or more of the issues addressed by the student during the internship period;
• an in-depth study of a topic analysed during the course of study, accompanied by an appropriate empirical analysis or multiple analysis of real cases.

The standards applicable to the writing of the final thesis by the student and to the assessment of the thesis itself will be defined in the teaching regulations of the department responsible for the course of study.

For Parthenope students participating in the double degree programme, the thesis must be written and discussed in English, and colleagues from the University of Vilnius will be invited to sit on the examination board. Similarly, Vilnius students participating in the DD programme will complete their studies with a thesis in English, and colleagues from the Department of Business and Quantitative Studies at Parthenope University will participate in the examination board.

Students enrolled in previous years can consult the teaching regulations for the relevant academic year below