In a market that is becoming more and more global, the program aims to train people capable of running internationalization processes of firms and implementing effective international marketing policies.
Students who achieve a bachelor’s degree in International Business Management hold managerial positions in small, medium and large companies, promoting their internationalization processes. The three year degree also allows students to take up positions in the marketing and commercial areas of companies operating in international markets.
The aim of the International Business Management course is to provide students with the necessary knowledge and skills in the processes of internationalization of businesses as well as in international marketing policies. Students will be able to carry out various operational functions (administration, finance, organization, sales) within internationalized companies or in firms that assist companies in their projects to enter foreign markets.
A double degree (Management des entreprises internationaux-Économie et gestion) will be awarded thanks to an agreement with the Université du Maine-Le Mans (France).
Course Duration: 3 years
Number of Exams: 19
Double Degree: Yes
Class Membership: L-18
Department: Business and Economic Studies
Thanks to the course structure students will gain post-secondary level knowledge in the field of economic analysis. The lectures that revolve around the basic and characterizing subjects provide students with the core understanding of how international companies operate, how they are organized, how they report and communicate their results, how the company’s economic units relate to other economic ones within the international system, and the legal foundations that define the context in which international companies operate and develop.
BACHELOR’S DEGREE COURSE DIRECTOR:
Prof. CORONELLA Stefano
Palazzo Pacanowski – Via Generale Parisi, 13 – 80132 Napoli