The Master’s Degree in Marketing and International Management aims at providing students with a proficiency level of education in marketing, international management and innovation, exploiting the opportunities connected to globalization. The course offers different curricula, and students interested to study all in English can choose between the curriculum Innovation and the curriculum Entrepreneurship. Student have also the possibility to obtain a Double Degree.
Graduates in Marketing and International Management can operate as entrepreneurs, managers and consultants in the following areas: Strategic management, marketing, sales marketing, digital management and digital marketing. Graduates can also work in companies and in the same areas and also as country and export manager, innovation manager and business developer, and project manager. Thanks to the cultural competence they will develop during the first year, graduates are able to interact, negotiate and manage people from different countries, and they can apply their knowledge and capabilities in international and multicultural environments.
The Master’s degree in Marketing and International Management is a two-year course comprising core, related, and complementary modules, as well as elective modules. To graduate students must pass 12 exams and to discuss a final thesis.
The course is organized by adopting an international perspective and offers four alternative curricula.
The curricula Innovation and Entrepreneurship are entirely in English. Students of these two curricula can candidate themselves to obtain a double degree: The Master of Science in Marketing and International Management, and the Master in Entrepreneurship and Innovation Managament, and can participate to the Global Program held by the Sloan School of Management of the MIT in cooperation with the Università Parthenope. Students of the other curricula can instead compete for the Double Degree at the University of Vilnius, one of the best universities in the rapidly growing economies of the Baltic region.
Course Duration: 2 years
Number of Exams: 12
Double Degree: Yes
Class Membership: LM-77
Department: Management and Quantitative Studies (DiSAQ)
The Master’s Degree provides the skills needed to operate as entrepreneurs, managers and consultants in strategic or digital management and digital marketing areas. Graduates will be also able to work in companies as country and export manager, innovation and projects manager and business developer. The program will prepare specialists capable of interacting, negotiating and managing people from different countries, applying their knowledge and capabilities in international and multicultural environments.
MASTER’S DEGREE COURSE DIRECTOR:
Prof.ssa CANNAVALE Chiara
Palazzo Pacanowski – Via Generale Parisi, 13 – 80132 Napoli