Characterized by a strong professionalizing value, the Degree prepares qualified operators able to manage the economic, promotional as well as marketing aspects of organizations and bodies operating in the tourism sector, in domestic and international contexts alike.
Graduates in Tourism Management can be employed in public and private companies, with accounting and control positions or may also hold managerial positions in marketing and communication departments for the development of tourism. They can also work in organizations that deal with the environmental and cultural development and enhancement of the territory.
The aim of the course is to train professional figures with a thorough and innovative knowledge of the tourism sector, characterized by a wide variety of businesses and organizations, a strong international competition and high levels of innovation. The course provides both economic-managerial and interdisciplinary knowledge and skills, that allow graduates to work in tourism businesses, cultural organizations and destinations, both at a managerial level as well as in specific functional areas. In order to provide specific skills, starting from the second year, two curricula are offered: Management of Tourism and Culture and Management of Tourist Businesses and Destinations.
Course Duration: 3 years
Number of Exams: 20
Double Degree: No
Class Membership: L-18
Department: Business and Economic Studies
The knowledge acquired by a graduate in Management of Tourism Enterprises is the result of a balanced program that includes general economic skills, economic-corporate skills, statistical-mathematical skills and legal skills. These tools provide the interdisciplinary training necessary to understand the business models of tourism enterprises, the development models of tourist destinations, characterized by a diversified environmental, historical and cultural heritage as well as by different types of enterprises, the intervention plans for the touristic enhancement of the environmental and cultural resources of the territory.
BACHELOR’S DEGREE COURSE DIRECTOR:
Prof.ssa CARILLO Maria Rosaria
Palazzo Pacanowski – Via Generale Parisi, 13 – 80132 Napoli