The course aims to provide students with a modern and competitive education in Management and Accounting. Graduates in Business Administration will be able to understand how today’s businesses and economic systems work, with the right preparation to tackle the main challenges in different areas of business.
Graduates with a Bachelor’s in Business Administration, thanks to the skills acquired throughout the programme, can go on to work in various areas of business management, marketing, production, logistics, finance, planning and control, and administrative and fiscal management. They can also undertake internships at accounting firms and pursue careers in auditing or consulting.
The Bachelor’s Degree in Business Administration aims to provide students with the fundamental knowledge and skills necessary to operate in the key areas of management, governance, administration, control, and organization of companies — whether they are engaged in direct or indirect production, services, public administration, or the non-profit sector. The program also prepares professionals capable of working in business consulting.
Key features of the course include a strong focus on management and the various areas of business operations, as well as the opportunity to attend courses taught in English, which helps students prepare for careers in internationally oriented companies.
The degree program consists of 20 exams, for a total of 180 credits, and offers three curricula: Management and Innovation, Marketing and Finance (taught in English), and Business Control. During the first two years, students take courses that develop the foundational skills and core disciplinary knowledge required in this field of study.
Courses in the first and second years are taught in both Italian and English (for students enrolled in the Marketing and Finance curriculum). In the third year, students can further strengthen their foundational preparation and specialize in more specific professional profiles corresponding to their chosen curriculum.
International students who wish to attend the program in English must select the Marketing and Finance curriculum.
The course is designed to prepare students to work in an international environment. This goal is further supported by the English-language track, which encourages the participation of students from different countries and fosters a multicultural academic setting. Additionally, students have numerous opportunities to study abroad through Erasmus programs or Double Degree agreements with foreign universities.
Course Duration: 3 years
Number of Exams: 20
Number of Credits: 180
Admission: Open
Double Degree: Yes
Class Affiliation: L-18
Department: Business and Quantitative Studies (DiSAQ)
At the end of the educational program, graduates are able to apply theoretical knowledge to specific real-world contexts related both to functional business areas—such as sales and marketing, administration and finance, management control, and human resources management—and to various production sectors, including private and public enterprises, manufacturing and service companies. They are also able to operate across different disciplinary fields, such as legal, statistical-mathematical, and general economic areas.
This goal is achieved through a teaching approach—particularly in the second and third years—that combines classroom lectures with examples, practical exercises, and business case studies or guest lectures from industry professionals.
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At the end of the course, graduates will have acquired post-secondary level knowledge in the field of economics and business management. In particular, they will be familiar with:
At the end of the course, graduates will also be able to:
This knowledge is developed mainly through theoretical lectures, particularly in the first year. Individual study is an indispensable tool, complementary to classroom lessons, through which students continue to learn. Oral and written exams at the end of each course are also an important opportunity for discussion and review of what has been learned. The final report, which completes the training programme, is a further opportunity to develop knowledge and understanding of a specific topic, in this case through an independent process supervised by a tutor.
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More Information
All details about the educational program — from admission to the final exam — for all students interested in enrolling in the Bachelor’s Degree Program in Business Administration.
Admission Requirements
To successfully attend the Bachelor’s Degree in Business Administration, students are required to have at least an adequate foundational knowledge of:
– Basic mathematics, including integers, rational and real numbers; first- and second-degree equations and inequalities; Cartesian plane and analytic geometry (equation of a line);
– Basic knowledge of at least one modern foreign language. For the enrollment to the English curriculum “Marketing and Finance” it is required a certified B2 English Language Level
– Basic computer literacy, including familiarity with personal computers and the most common software applications;
– Basic elements of logic.
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Final Exam
The program concludes with the preparation of a written dissertation that does not require original research but provides an organized and comprehensive synthesis of a topic related to one of the subjects covered during the degree program, based on the most up-to-date bibliography available on the chosen topic.
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Internships and placement
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Students enrolled in the Business Administration degree program can take advantage of the opportunities offered by the University Placement Office, whose mission is to build a bridge between the University and the world of work, providing students and graduates with better prospects for professional integration. Students may also take part in specific initiatives organized by the Degree Program and its affiliated Department.
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BACHELOR’S DEGREE COURSE COORDINATOR:
Prof.ssa Adele Parmentola
Palazzo Pacanowski – Via Generale Parisi, 13 – 80132 Napoli
Università degli Studi di Napoli “Parthenope”
Via Amm. F. Acton, 38 – 80133 Napoli (NA)
P.IVA 01877320638 | C.F. 80018240632
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